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Mobile Phone Spamming - the new form of advertizing in Nigeria

Between advertising by all necessary means and intentional-spamming, the new trend with Nigerian companies is to go generate all the possible mobile phone numbers in Nigeria using Microsoft Excel sheet and begin sending bulk-email, all with the hopes that after bombarding these numbers with a lot of text messages, the recipients will eventually buy their product.

In the Spam / Anti-Spam circle, this is called Mobile Phone spam:

Mobile phone spam is a form of spamming directed at the text messaging service of a mobile phone. It is described as mobile spamming, SMS spam, text spam or m-spam..read on click here

Welcome Swift Networks, Nigeria Ltd: according to the company, it is a:

Swift Networks Limited is a facilities-based telecommunications services provider. The company was founded in 2002 when it bided and obtained a Fixed Wireless Access (FWA) License from Nigerian Communications Commission (NCC) to provide multi-service broadband connectivity services to businesses and residential subscribers. http://www.swiftng.com

swift

The past week-end has been extremely stressful - as far as my mobile phone is concerned. Swift Networks has not allowed my phone to rest. Between Saturday (26th-March) and today (1:pm - Monday, 28March, 2011), I have received over 150-text messages from the people at SWIFT.

Please note: I am not their customer, I did not request any product-update by email, I have never subscribed to any of their services and I don't know how my mobile phone number got into their database. The "most-usual" message from Swift reads:

Take business productivity and family fun to the next level with SWIFT 4G Broadband, today's fastest wireless broadband internet. Call 01-7101010.

sender: SWIFT 4G from message center: +46731210251

In an attempt to advertize their 4G product by all means, these folks have become a nuisance, and I believe I am not the only over bogged with their 45-minute-interval text message. Another one reads:

Avoid taking a nap during the day and sleep on a good mattress at night to promote healthy sleep. Buy a Mouka mattress today. Call 019505017-9.

sender: SWIFT 4G from message center: +46731210251

I believe this speaks of a buisness partnership between SWIFT and Mouka Foam. Perhaps, the Nigerian market could expect a Internet enabled Mouka Mattress.

I called the number 01-7101010, and it happened to be the SWIFT Customer-care service line. They lady that picked it, Ezinne, told me that the messages I complained about were bulk mail. She couldn't give an answer to how / why am I been bombarded by messages I did not request for; she couldn't answer my question on why my phone number got into their database, neither did she have anything to say when I asked if they were authorized by the NCC to spam the phone numbers of Nigerian citizens with unrequested advertisements.

Is spam advertising the new form of advertising in Nigeria? I guess it is, at least for SWIFT Networks. As far as I'm concerned, there is no difference between the spam received in email and that on the mobile phone, whether or not the advertizer is a verifiable entity / is in legal or illegal buisness.

That Nigeria is still a sitting duck when it comes to consumer protection is not news anymore. If there is a term worse than "sitting duck", I would use it to explain the present scenario. Before, the duck was sitting. Now, its sleeping. Unfortunately, even the Nigerian Communications Commission (NCC) is just (after how many years) on its compulsory sim-card registration campaign. How then can we talk of other matters of pressing concern?

I would like to suggest that they should look into putting together a Telephone Consumer Protection Act, similar to that of the USA - which guards against these extreme and abusive telemarketting strategies of companies in Nigeria. And companies are not alone, how about those from Political parties asking for a vote, and Churches advertizing their programs.

Your comments and opinions are welcome!

Comments   

 
0 #2 kuttus 2012-02-11 04:19
Quoting kuttus:
:eek: :eek:

I am also getting spam like this, In a Single day I am getting 10-25 Messages like this. Fed up with this SMS



Today I contacted My Mobile Company. They told me they can help me. They told me like they blocking this type spam messages. I don't know how? :-* :-*
Quote
 
 
0 #1 kuttus 2012-02-06 17:48
:eek: :eek:

I am also getting spam like this, In a Single day I am getting 10-25 Messages like this. Fed up with this SMS
Quote
 

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