Just in case you are into web development, you need to watch this presentation by Nicolas Zakas where he shares his vision about about Progressive Enhancement.

Progressive enhancement is a strategy for web design that emphasizes accessibility, semantic HTML markup, and external stylesheet and scripting technologies. Progressive enhancement uses web technologies in a layered fashion that allows everyone to access the basic content and functionality of a web page, using any browser or Internet connection, while also providing an enhanced version of the page to those with more advanced browser software or better bandwidth.

Source: click here{youtube}hdTxeR90_1E{/youtube}
Business strategy quote:
Give your users a reason to upgrade.

Nicholas C. Zakas is a front-end consultant, author, and speaker. He worked at Yahoo! for almost five years, where he was front-end tech lead for the Yahoo! homepage and a contributor to the YUI library. He is the author of Professional JavaScript for Web Developers (Wrox, 2012), Professional Ajax (Wrox, 2007), and High Performance JavaScript
(O’Reilly, 2010). Nicholas is a strong advocate for development best practices including progressive enhancement, accessibility, performance, scalability, and maintainability. He blogs regularly at
http://www.nczonline.net/

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